Many starting out with a new business find they simply can’t accomplish anything. They fire up their PC in the morning and before you know it, it’s dinner time. What happend? What did I accomplish today?
Sound familiar? It will to many of us. We’re bombarded with email every day with more ways to make a buck and countless solutions to the many problems we’re facing.
When we are new to the web or just starting a new business we do research. That research leads us to countless sites where we have to provide our email address to get information. Well before long, we have joined dozens of mailing lists on subjects related to our interests.
Now there is nothing wrong with that. The problem comes from the online marketeers who constantly farm their email lists for daily sales. Personally speaking, I’m probably on a hundred or more mailing lists. Dozens of these are used by internet marketers. Now some of these are worthwhile and they do provide me wih usable information and products. But a good 90% are simply used by marketers who regularly update their informational programs and sell them as the ‘latest and greatest’ answer to my problems. Then they will write a couple weeks later and brag about how many thousands on their lists purchased their new product.
I’ve known some of these guys for years and don’t mean to insult anyone but when you are starting out, you want to focus on your main purpose each and every day. I suggest simply making a file in your email program and mark it “future info” or something of the kind. Then you simply move whatever looks interesting by the subject lines into that folder. Automatically delete any email which calls for urgent action like “only 1 day remaining” or “act now” and so on. These types of lines should make your “crap” signal go wild.
Then delete all the spam and just focus on your outline for starting your business.
In case you wonder, I’ve never built a mailing list and never will. Those who market solely on the web think I’m crazy but email marketing and list management isn’t necessary when you operate a balanced business system.


