In my business guides I go into detail of how to advertise in various ways that will reach your specific customers. That information is more important today then ever.
Personally I’ve been receiving more solicitation for advertising then I have in years. As many readers know, I haven’t paid for advertising in years so this shows that the advertisers are getting desperate for new customers. Don’t fall for it. Remember they are not doing you any favors at all. If you do decide to use ANY type of paid advertising today, don’t be afraid to ask for reduced rates. Especially if you will be a new customer with them.
Think “outside the box” and don’t be afraid to use new ways of reaching your customers. The question is: do you really know who your customers are?


