There is no doubt that everyone is feeling the impact of this current lousy economy. For many years I’ve only recommended dropping our service prices under very special conditions. I strongly suggest being creative, especially due to the economy.
Let’s face it, most people have very little extra cash in their pockets and due to the uncertainty of every day life, their home care/maintenance has dropped down their list of priorities. But regardless of the economy, the American home owner will not neglect their holiday season. In less then a month, the national elections will be history. Most people will be looking forward to their holiday season. That is the time they will realize they need their carpets cleaned or a room or two painted for expected company.
My business guides go into some detail concerning advertising but due to the economy, why not get out a special mailing or new colored brochures or posters to those many places I recommend reaching the public in my guides. Emphasize a ‘new start’ for the new holiday season and new year.
You might even offer a special deal of some sort. Everybody is taking a financial beating so I’d suggest maybe adding an additional room to your base cleaning fee if you do carpet cleaning. If you are a painter, try advertising a special price per room.
The most important point is to ACT NOW, don’t wait. Get your local advertising going now
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